Smart People Fuel

Perform Better - Feel Better - Be Better

Science Based Super Food Nutrition Empowering Peak Performance, Rapid Recovery & Foundational Well-Being for Sport, Work & Adventure

Additive Free Tart Cherry - Maple Syrup - Ceremonial Matcha Tea - Agave & Beets Scientifically Formulated & Crafted into a Drink Concentrate or Energy Shot

Pure, Clean & Seemingly Simple, Yet Functionally so Complex & Empowering

Real Food - Real Science - Real Results

Smart Athlete Fuel Addresses:

Energy - Focus - Cardiac Output - Blood Flow – Breathing - O2 Use - Lactic Acid - Fat Burning - Cellular Efficiency - Electrolyte Absorption -Oxidative/Inflammatory Stress - Muscles - Joints – Recovery - Health & Foundational Well-Being

SAF serves those who reject the limitations of empty calorie “Sports Nutrition" Products. Those who wisely demand that every energy calorie consumed must simultaneously serves their entire Performance, Recovery & Foundational Well-Being needs. The enlightened who know the collaborative power of Natural Food & Science best fuel their Body & Mind's complex physiologic needs for Optimal Health & Performance

65 Research Studies Power SAF's Science

Plant Macro-Micro & Phytonutrients Fuel Your Results


Congratulations to Smart Athletes fueled by SAF in 2022/23:

2023 Ore to Shore, Hard Rock: Pure GOLD for Jorden Wakeley

2023 Nordic Masters World Cup, Austria: Natalie Dawson, Bring home GOLD for the USA.

2023 VASA 35K Fat Bike: Another Golden Day for Jorden Wakeley

Iceman: Peter, Mark & Gussie, All GOLD, Repeat Division Winners!

International Belgian Waffle Ride MI: Max Meyer: Silver.

USA Cycling Mnt.Bike National Championships Winter Park CO: Peter Davis: PODIUM.

GoPro Mnt Games Vail: Peter Davis: Doubled Down on GOLD!

Nordic World Cup Masters International Championship, Alberta: John Gravlin: GOLD, SILVER, BRONZE!

North American Vasa: Gussie: GOLD.

SAF is privileged to help empower their world class success & the success of so many others......You Folks Rock!


Sadly, your Sports Energy Product is likely failing to address these:

MAXIMAL PERFORMANCE, a glass ceiling. Your body’s peak performance limitations based on your genetics, training and fitness level.

RECOVERY, ability to quickly and completely recover.

HEALTH and well-being, maintaining a solid foundation. 

AGING, physiologic changes of aging, performance vampires.

These are the obstacles SmartAthleteFuel addresses naturally through plant and exercise science

A small taste of the 65 cited research articles behind SAF's ingredients:

* 13% decrease in marathon times, J Int Soc Sports Nut.2016;13:22.(@1).

* 47% reduction in lab markers of muscle breakdown post marathon.(@1).

* Faster muscle strength recovery post event, Nutrients.2016;8:441.(@2).

* 50% reduction in upper respiratory cold symptoms post marathon, J Int Soc Sports Nut.2015;12:22.(@3).

* Improved duration & quality of sleep, Eur J Nutr.2011;8:909.(@4).

An Oasis In The Ultra-Processed, Ultra-Hyped Energy Food Space

SmartAthleteFuel & BeetSmartAthleteFuel are radically different from main stream, empty calorie, energy products that attempt to address your body & mind's complex physiologic demands with cheap refined sugars, additives & marketing hype. SmartAthleteFuel (SAF) & BeetSmartAthleteFuel (BSAF) address your entire physiologic demands: focus, energy, performance, recovery & foundational well-being simultaneously, not just energy. That's evolutionary. To accomplish this SmartAthleteFuel & BeetSmartAthleteFuel use Natural, SuperFood concentrates, meticulously sourced & minimally processed to preserve micro & phytonutrient bio-functionality. Volumes of research attest these plant nutrients could help support your performance, recovery & well-being physiology concurrently. All done in a Cherry-Maple-Matcha Love Affair, taste experience their users rave about. Both Athletes & Non-Athletes alike welcome their versatility. Mix in 10-20oz H2O as an energy drink, hot as a tea or use as an energy gel shot. They're a great mixer with sparkling water, spirits & even a topping on granola, yogurt & ice cream, yum! A holistic, SuperFood lift supporting your mind & body's physiology in sport, work & pleasure.

"You've invested heavely in your health & fitness. Within this site we share with you the science, physiology, & our collective knowledge from our life journey creating SmartAthlete(People)Fuel. As a physician, athlete, cherry grower & science guy, I can assure you that your health & fitness efforts will be rewarded with a deep dive on this site. Knowledge is power.”

Your 1st plunge.... >The abridged page

D. Steffey  M.D.

What customers are saying about SAF

My gold medal performance at the 2022 World Masters in the 30km Classic race stands out for me...after crossing the finish line, I felt as if I could have raced another 15km lap ! I seemed to have boundless energy! I am convinced SmartAthleteFuel was a major factor in my success! Thank You Dave


Never used a product that brings my mind and body into the game like Smart Athlete Fuel. I play smarter and stronger with this onboard. My recovery time is shorter. Love the taste and the ability to use it as a gel or drink.


This is the most refreshing, clean and tasty energy and recovery product I've experienced. My new adventure energy buddy!


70 Mile Group Strava Safari 4 KOMs. I've never done that before and felt super strong ...untouchable. This stuff really works, and tastes bomb!!!


I just feel better with SmartAthleteFuel onboard during my event. And that makes bringing home the GOLD so much easier!


Available At These Retailers & Online

MICHIGAN: Brick Wheels, City Bike Shop, Einstein Cycles, Mission Cycles, Wild Card, Backcountry North, Oryana, Suttons Bay Bikes, Chimoski Bakery, Inn & Trail Gourmet, Northbound Outfitters, Forbush Corners, Cross Country Ski Headquarters; Cross Country Sports, Calumet; Touring Gear Bicycles, Harbor Springs; Cross Country Cycle, Holland; Ann Arbor Running Company, Aberdeen Bike, Chlsea.

CALIFORNIA: Bovine Bakery, Point Reys. ARIZONA: Fair Wheel Bike, Tucson. COLORADO: Seagull's Cycles, Eagle.

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