Helping You Shatter Barriers To Performance Through Plants & Science…and here’s a taste..

    1. 13% decrease in marathon times, J Int Soc Sports Nut.2016; 13:22.(@1)
    2. 47% reduction in lab markers of muscle breakdown post marathon.(@1)
    3. Faster muscle strength recovery post event, Nutrients.2016;8:441.(@2)
    4. 50% reduction in upper respiratory cold symptoms post marathon, J Int Soc Sports Nut.2015;12:22.(@3)
    5. Improved duration & quality of sleep, Eur J Nutr.2011;8:909.(@4
    6. See References Page for 60 additional cited research studies.
  1. You’ve made a huge personal investment in your performance. Fueling your body’s complex physiologic performance needs with ultra-refined sugar, minerals, and caffeine, the core of most simplistic energy products,  shortchanges your performance and your body. SmartAthleteFuel is based in exercise physiology and plant science transcending your performance not shortchanging it. At SmartAthleteFuel (SAF) they don’t just fuel your body’s performance engine (the stopping point for most energy products), their ingredients may help improve and maintain your body’s performance engine, that’s transformational!  SAF links every natural food based, energy calorie, with meticulously preserved plant MICRO & PHYTONUTRIENTS that volumes of research attest could support your complex, interdependent physiologic needs to perform, recover and be well. Your new competitive edge.


You have trained hard, yet your genetics, level of fitness and training create an upper limit, a glass ceiling, on your maximum performance. However, based on SAF's literature research, if SAF's ingredients can help you can transiently achieve any of the following, you might break through your performance glass ceiling:

    • Equals more blood to your muscles and lungs. You can increase your cardiac output by increasing your heart rate, which already has a maximum, and or by increasing your stroke volume (the amount the heart pumps out each beat). SAF’s Ceremonial Grade Organic Matcha tea contains 3 members of the 30 + Methylxanthine family, “caffeine like family”, that have both similar and dissimilar physiologic effects. Collectively they may increase the contractility of the heart, and dilate vessels increasing your stroke volume; thus, increasing cardiac output (@5).
    • SAF’s Tea ingredients may help dilate airways making it easier to breath and exchange oxygen and CO2 (@5)
    • More blood flow to muscles allowing oxygen and nutrients in and waste products out. SAF’s selected ratio of methylxanthines may dilate vessels (more blood in). Flavonoids in their ingredients improved muscle oxygenation (blood flow) at rest and in steady state moderate exercise per Morgan’s published study January 2019, Eur J of Applied Physiology study (@6). Researchers believe this is through nitric oxide dependent vasodilatation modulated by Flavonoid phytonutrients.
    • Beets rich in nitrates and phytonutrients I've been shown to have strong vasodilatory effects in exercise studies (@61,62,64,65).
    • The more intense the exercise, the greater the free radicals and inflammation produced. This can swamp your body’s ability to “neutralize” them. At this point, they begin to impede cellular function that causes the wheels to fall off your performance bus. You know, hitting the wall, blowing up, cramping up, we’ve all been there. SAF’s ingredients contain a wide range of bioactive Phytonutrients that could directly “neutralize '' free radicals and could simultaneously turn up the body’s own mechanisms to control them. Both physical and biochemical, “micro-trauma” during intense exercise turns up your body’s inflammation (both good and bad), which you experience as pain and loss of strength. SAF’s phytonutrient rich ingredients have strong anti-inflammatory and antioxidant properties that could reduce inflammation and REDOX imbalance (@7,8,1).
    • Users rave about SAF’s taste cold or warm, diluted as a drink in 12 to 20 fl oz or straight up as a gel. SAF’s inviting taste makes you want to drink and stay hydrated. SAF’s slightly tart taste draws salvia into your mouth minimizing cottonmouth.
    • SAF’s ingredients contain a full complement of electrolytes and trace minerals not just some elemental, potassium, sodium and magnesium with questionable absorption, like so many energy products. Additionally, Theaflavins in SAF may help increase the absorption of minerals from the gut. Vitamins: A, B1, B2, B5, B6, C, D, E, K and niacin.
    • SAF does the basics better, smarter and naturally. Fast, medium and slow burn energy using simple and complex sugars, protein, amino acids and omega fatty acids. SAF has a “RELATIVELY LOW” GLYCEMIC INDEX AND LIPOTROPIC ATTRIBUTES THAT COULD HELP MOBILIZE BODY FAT STORES into your immediate energy pool to further extend the duration of your performance. BONUS, lose some baggage, poundage, not emotional (@5). SAF uniquely functions as an energy gel or drink used pre, during and post event. One product, no need to use 2 or 3 different products increasing your chance of GI upset. As a gel, its slightly tart taste draws fluid into your mouth and doesn’t need to be washed down with water to prevent the gagging and the possible hurl. It can sit in your mouth and be partially ABSORBED SUBLINGUAL THE FASTEST PORTAL INTO THE BODY short of an injection (there are 2 exception, but ya don’t wanta go there). This multi-functionality, gel, drink, sublingual or swallowed allow you to more precisely meet your energy demands.
    • Efficiency: Studies on beets and beet nutrients postulate that there is a synergistic effect with phytonutrients and nitrates. Together they may actually improve the efficiency of the body's physiology during exercise and reduce oxygen consumption and decrease lactic acid production (@62,62,65).
    • Phytonutrients and metabolized nitrates improved cerebral blood flow and led to improved concentration and diminished reaction times in Presleys 2011 study (@55). SAF’s ratio of 3 “caffeine like" ingredients plus tea Theanine, a stimulant of alpha brain wave activity, (focused alertness), could help bring your mind into the game. BODY + MIND = YOU WIN. BODY ALONE = YOU LOSE. SAF users continually comment that their level of concentration increases. They perform smarter and are able to quickly get into their “ZONE” …you know when everything clicks, play becomes nearly effortless, you think it….it happens, the athlete’s outta body experience, Ahhhhh..
  9. A NOTE ON CAFFEINE. The good, bad, & ugly. Why SAF avoids it.
    Read On>
    • The Good: volumes of research demonstrate caffeine can benefit performance, especially when your lights are dimming and your competitors are walking away from you. That's the time to throw in the caffeine and sugar life raft. The Bad: caffeine is a vasoconstrictor (less blood flow). It increases heart rate more than increasing contraction efficiency and can be arrhythmogenic, very bad for middle-aged athletes. Similarly, it increases respiratory rate more than opening airways. Drink 3 good cups of java and think about the next few sentences. Too much java loving can rocket you into a jittering, heart pounding, bouncing off the walls, A.D.D state in search of a bathroom. It is a strong diuretic (gotta pee) via increasing renin secretion which makes it more difficult for you to stay hydrated. The ugly, it is a strong gastrointestinal stimulant(poop) increasing gastrin, pepsin and CCK which signals your colon to empty NOW during your event, no bathrooms in sight, the dreaded big brown. SAF’s ingredients contain 3 caffeine like substances along with a very small amount of caffeine. THEY WERE PURPOSELY CHOSEN TO HAVE LESS DIURETIC EFFECT AND LESS GI STIMULATION. THEY MAY OPEN THE AIRWAYS, MAY IMPROVE BLOOD FLOW AND MAY MAKE THE HEART PUMP MORE EFFICIENTLY, LESS UGLY, MORE GOOD.


SAF is not simply a natural food energy product, but an energy, performance, recovery and health food product. Thus, it needs to be used accordingly. Many of its effects have a limited life time in the body and need to be replenished. Use as a Gel, straight-up, for maximal energy or diluted to taste in 12 to 20 oz H2O for hydration, energy & recovery.


  • PRE-LOAD before event : 1 gel the day before @ 3pm. Day of event:  One gel at 1hour, then 1/4 gel sublingual 15 minutes before the gun. Other 3/4 into your bottle.
  • RE-LOAD during the event: consume 1 SAF preferably as a drink for every 1hour of the event.
  • REPLENISH after event for recovery: 1 gel Immediately post event with fluids (try in chocolate milk)  then 1 gel at 2 and 6 hours post event with needed fluids.


At start, ¼ packet straight up, gel, then @ 30-60 minute intervals as energy drink, finish with ¼ gel packet and needed fluids for recovery.

Otherwise, use as needed for hydration, energy and recovery or as an anytime refreshing pick me up. Note: SAF is a completely natural food product with no preservatives or additives. Once it is diluted or opened you should use it within 8 hours or refrigerate. If left in your water bottle for days it is destined to ferment and become cherry wine. So wash your bottles well after use and DO NOT USE IN HYDRATION PACKS. While SAF is shelf stable un-opened, shelf life can be further extended by refrigeration. For a Deep Dive on the Science behind SAF usage visit the HOW TO USE PAGE.

SmartAthleteFuel is not just for athletes. It naturally  brings your body and mind into your game, work or pleasure. It does this in a Cherry-Maple Love Affair, Taste Nirvana that SAF users rave about. At 100 calories it is a healthier alternative to soft and energy drinks cold and a nice stand in for coffee and tea hot. It's sooo... good in sparkling water & with your favorite spirit. Even a topping on yogurt, granola & ice cream, yum!


If foods are not grown, harvested and processed accordingly, their phytonutrient value can be lost. Unfortunately, most food processors and producers do not take the added effort and cost to preserve phytonutrients as they are NOT require on food labels and add Little to the flavor. To learn more about this, visit the Customer Beware section of our ingredients page. The SAF researchers have taken a radically different development & production approach than typical, ultra-refined, sugar based energy products.

>More InformationTheir building block ingredients are natural food concentrates that SAF  has been hands-on during growing, harvesting, processing and packaging to preserve human phytonutrient bio-effectiveness, and for a good reason. Volumes of research attest phytonutrients could support athletic performance recovery and well-being. Typical energy products use cheap elemental ingredients, which by design and cost savings have been refined down to simple building blocks, stripped of much of their micro & phytonutrient values. Then, in an attempt to refortify these ultra-refined ingredients, they add back in elemental vitamins & minerals along with the latest trending “performance” substance. Unfortunately, their simplistic strategy leaves you stranded beyond providing simple energy.


SAF’s ingredients cost 5 to 7 times more than dried elemental sugars. They never price source SAF's ingredients on the commodities markets, as the phytonutrient content, the value and soul of SAF, would be conjecture at best. This prevents their ingredients from becoming empty calories, which undoubtedly will be the basis for the future, plagiarized versions of such a transformational product. 

We all know we cannot eat, exercise nor supplement our way to Peak Performance and Health alone. No silver bullets. It is a combined effort where attention to SMALL DETAILS PRODUCE BIG RESULTS.

A worthy quote from Gao and Chilibeck’s published study in the Journal of the American College of Nutrition, 2020 “this will inform athletes of the use of tart cherry concentrate as an effective supplementation strategy to improve endurance exercise performance” (@9).

SAF powered Iceman Winner, 2019

The researchers at SAF believe Smart Athletes will see the advantage of linking every energy calorie of their energy product to simultaneously address well-being, recovery and performance. They will be early adopters of the cherry-maple love affair, taste experience and do so with a winning smile.

The rhetorical question, why would you risk  using anything else?


Game On !

Note: The statements made on our website have not been evaluated by the FDA (US food and drug administration). The products and information are not intended to diagnose, prevent or cure any disease or health issues, nor be a substitute for medical advice. Our products and information are not to be read as a specific remedy nor intended to guarantee any specific result. We are not responsible for any adverse effects or consequences resulting from the use of our products or any suggestions, information or procedures discussed in this site. Many of the studies SmartAthleteFuel's researchers used to formulate their conclusions presented in this website are referenced for the consumer to review and draw their own informed conclusion. BeetSmartAthleteFuel & SmartAthleteFuel are food products only.